The sales support strategy includes the placement of customized coolers at our customers' best points of sale. It is a very important support for the range that makes it easier for consumers to identify the products and improves the preservation of the tubs. The...
The PERIS fresh-cut line is witnessing the presentation of a new long-awaited protagonist: Melon with Ham. It is one of the most popular and healthiest pairs of our gastronomy, ready to conquer the "Ready to Eat" product line. Our delicious and refreshing piel de sapo...
Summer is just around the corner and Peris seedless watermelon is taking its place on the shelves of greengrocers. From this week in El Corte Inglés bet on our watermelon cut in perfect wedges with skin in a format that invites you to open and enjoy. Fresh-cut fruit...
Dehydrated or dried fruit has a long shelf life because it has lost, depending on the fruit, almost 90% of its weight. However, it retains much of its basic nutrients with a smaller volume (25 g of dehydrated fruit is equivalent to 50 g of fresh fruit) and a sweeter,...
The El Corte Inglés supermarket magazine has published a double-page special on Frutifresh Kids, our specialized fruit tubs for young children. This issue of APTC expands on the importance of fruit consumption in children and highlights the quality of the cuts and the...
Within the Business R+D+i Plan of the Valencian Institute for Business Competitiveness (IVACE) for the year 2018 through the SME R&D PROGRAMME. The company VICENTE PERIS, S.A. has participated by carrying out the project "RESEARCH OF NEW METHODOLOGY FOR THE...
Frutifresh Kids is an idea created to promote fruit consumption among the youngest members of the family. It has been proven that children eat much more fruit than usual when we serve it cut and peeled. Eating 5 pieces of fruit and vegetables a day is part of a...
Among the novelties of FRUTIFRESH, we would also like to highlight the different presentations in HORECA formats that were presented at the fair. Our room is prepared to prepare any specialty, from whole peeled mandarins, watermelon balls, clean grapefruit segments,...
FRUTIFRESH launches its line of cut fruits with chocolate syrup. We have orange, melon, pineapple and apple in individual and family formats, accompanied by sachets of cocoa-free and gluten-free chocolate syrup. The consumer can cover the fruit with the amount of...
At the fair we presented the FRUTIFRESH version of the 12 lucky bells in melon balls and shelled grapes. A convenient tub and a presentation designed to make it easy for everyone to welcome the year with a fruit, either in the traditional way or with the convenience...
Two years ago, the Valencian company Vicente Peris, a reference in the marketing of melon, watermelon and pumpkin for more than seventy years, detected that there were opportunities to be developed in the cucurbit market and decided to make an important turn towards a...
Growth of the fresh-cut and pre-prepared convenience food market despite the crisis Comfort, quality and health are the three variables of an equation with a sure result: growth. Despite the rigors of the economic situation - leaving negative years behind - and...