We are brand-driven because we are faithful to a way of doing things.
Peris is a brand-driven company — what does this mean? That we are fully committed to a set of ideas and our products are part of our identity. We strive to ensure that our actions and products are consistent with a brand personality that has been active since 1944.
Being brand-driven means believing that every melon, watermelon, pumpkin, tray… must maintain a global quality standard that cannot be compromised because it represents our brand personality. So with professionals and consumers alike, we have a commitment that is reflected in our products.
The house's most prestigious melon brand, registered in 1947, whose wooden box is known by the most discerning fruit sellers, chefs and gourmets in the country. Under this brand we only label the highest quality piel de sapo melon.
Historically, it is the second melon brand in our demanding classification, although today it is probably the best known by consumers. Its label features the figure of the founder's eldest son dressed in traditional Valencian attire. Its labels qualify piel de sapo melons and striped and black seedless watermelons of extraordinary quality.
The family fruit and vegetable company's surname also marks different qualities and products, including those with the highest commercial volume, such as Peris Gold and Peris Dolce piel de sapo melons, the latter brand also present in seedless black and striped watermelons. Under the Peris brand we also market products that are fundamental to us, such as pumpkin, white celery, spring onion and garrofón.
The brand for 4th and 5th range products is the latest addition to the Peris catalogue. It emerged to champion another way of consuming fruit — more informal, more convenient, without rules or complexes. The world of premium fruit can sometimes be too serious and traditional, so Frutifresh blazes new trails for the expression and enjoyment of ready-to-open and eat fruits.
