Vista interior y exterior de la planta de tratamiento de melones Vicente Peris en Cuiper (Valencia).

Peris' natural evolution from fruit store to healthy eating specialist

In the last decade, Peris has maintained an enormous leap in the orientation of its business project. The evolution of society, markets and the client portfolio have defined new competitive paradigms and demands in product development and company management.

The growth of fresh-cut products is a clear demonstration of the changes that society is slowly but surely developing in its habits and customs. The fundamental changes began with the application of quality and food safety regulations that forced the entire sector to change procedures and implement strict controls throughout the production chain. This led to new professional profiles associated with quality management entering companies.

New business requirements

At the same time, new commercial requirements (trade fairs, supermarket chains, HORECA customers, etc.) have led to commercial profiles responsible for driving the company on all fronts, generating corporate and product brand value.

The facilities also maintain important investments as the fruit and vegetable warehouse has new objectives based on quality and commercial viability. The arguments focus on product properties, nutritional quality, origin, environmental respect, waste control, and Peris finds itself in a new natural position: that of a healthy eating specialist.

Selección de melones de la marca Vicentín.
Corte de melón y de sandía Vicente Peris.

The differential value of PERIS products

Imagine holding a PERIS product in your hands. Whether it's a melon, a watermelon, a pumpkin or a package of fresh-cut fruit, they all have one thing in common: high quality and a different approach to traditional agriculture.

Our crops focus on sustainable products, which have added value to the environment. We farm responsibly, applying standards regulated through external certifications such as GlobalG.A.P., which endorse the rigor and responsibility present in every harvest.

We are an innovative agricultural company, because we use cutting-edge seeds and traditional seeds to obtain fruits that adapt to consumer demand while maintaining their organoleptic qualities as an unquestionable priority.

We maintain a balance between care for nature, efficiency in the application of inputs and the use of sustainable farming techniques, making it possible for our percentage of zero-residue products to grow year after year.

Of course, we hold certificates that we periodically renew with the most demanding score. These certificates, such as GlobalG.A.P., IFS Food and ISO 14001, endorse our good agricultural and environmental management practices and are a guarantee for the entire consumption chain.

Mission, vision and values at Vicente Peris

Mission: To help consumers to maintain a balanced and healthy diet, providing products that can be enjoyed anywhere and at any time of the day.

Vision: To be a fresh and healthy fruit and vegetable company recognized by consumers and to create long-term value for the company, employees, collaborators and consumers.

Values: To champion the healthy diet revolution with a greater participation of fruit and vegetables. Promote its daily consumption within the parameters of social responsibility and respect for the environment. To popularize the consumption of fruit among more consumers, improving their quality of life and the pleasure of enjoying healthy and natural food.

Familia disfrutando en la playa de sandía Vicente Peris.

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