After the success of the Vicentín watermelon box makeover, it’s time for the Vicentín melon box. It is a restyling that enhances its exclusive gold color and a simplification of graphic elements to make it easier to recognize. It is a design that relegates the iconic figure of the “xiquet faller” to the lid of the box where it stands out predominantly. The implementation of this new image will also be applied to the website.