August starts with a very good taste for those of us who are dedicated to summer fruit. At Peris, we have reached the halfway point of the domestic melon and watermelon season with very positive feelings and a product quality that has us more than satisfied.
Melon piel de sapo: a classic that keeps getting better and better
By 2025, the toad skin melon will once again demonstrate why it continues to be the king of summer. Our first batches arrived from Campo de Cartagena, grown in sandy-loam soils of high agronomic value, and now we are incorporating melons from Castilla-La Mancha, which allows us to extend the season with continuity and maintain a high quality standard.
The flavor, caliber and sugar level (brix) that we are achieving this year are allowing us to reinforce our most select brands that we do not always have available: Vicentín, 18 Quilates and Peris Gold. These gourmet references represent less than 20% of the total volume, since they are selected piece by piece, in a process that starts in the field and ends in our facilities, where our ‘triadores’ apply their experience to choose the most outstanding melons for their size, texture and sweetness.
In addition to these premium brands, we continue to work the bulk of our production with Peris and Peris Dolce, always maintaining a high level of demand. This year, we expect to close the season with 3,600 tons of melon, which will slightly exceed last year’s figures.
Seedless watermelon: freshness, sweetness and convenience
As for the watermelonwe maintain a clear line: quality, flavor and convenience. Our commitment to seedless watermelon, in striped and black varieties, continues to consolidate, both in whole format(I range) and sliced(IV range), the latter under the Frutifresh brand.
Seedless watermelon continues to be one of the most sought after fruits of the summer. At Peris we take care of every detail so that it reaches the consumer with all its qualities intact.
This year the forecast is to commercialize about 4,000 tons, which for the moment is being absorbed by both the domestic and export markets (France, Germany, Italy, among others).
Pre-prepared convenience food: the melon and sliced watermelon impulse
One of the big stars of the summer is our ready-to-eat sliced fruit. More and more consumers, especially young and urban consumers, are choosing practical options without compromising on taste. This is where Frutifreshour fresh-cut brand, is experiencing remarkable growth.
Cut melon and watermelon are the star products at this time of year. They bring convenience, freshness and food safety, all without compromising taste. Our work in selection, processing and preservation allows us to offer an experience very close to freshly cut fruit at home.
In addition, this year we have incorporated new, more sustainable and efficient tub formats, with significant savings in plastic and improvements in logistics. This is another example of our commitment to the environment and the reduction of food waste.
A campaign marked by quality and careful work
It has not been an easy season. The weather has generated some instability at times, and the context of high costs continues to be a reality. However, the good work of the team, the planning in the field and our network of trusted growers have allowed everything to flow smoothly at Peris.
Quality is, once again, our main driving force. Because when a customer, whether a greengrocer, a large supermarket or a consumer, chooses a Peris product, he knows that he is betting on flavor, tradition and trust.
We continue to work every day to make this happen, from the first cut in the field until the fruit arrives in a greengrocer’s shop, on the supermarket shelf or in your fridge.