When You Like a Fruit but Find It Hard to Eat: The Pomegranate as a Perfect Example

There are fruits that have never had a perception problem. People like them, they have a positive image, and consumers quickly associate them with freshness, quality, and healthy eating. The pomegranate is one of them. It’s eye-catching, versatile, adds color and texture, and fits perfectly with increasingly established consumer trends. The problem has never been […]

How we improve the sustainability of Frutifresh packaging

We know it, and I’m sure you do too. Sustainability is not achieved with a single big action, but with many small decisions that, added together, make a difference. In the pre-prepared convenience food line (peeled and cut fruit, ready to eat), under the Frutifresh brand, we have been making improvements in this direction for […]

Fresh-cut fruit, let’s treat it as if it were sushi.

«Let’s treat it like sushi.» That phrase was said to us by a customer more than ten years ago, in one of the first meetings we held to discuss fresh-cut fruit. We were analyzing how to improve preservation, replenishment and product management. We were talking about temperatures, handling, rotation… All those things that often go […]

When fruit and basketball play on the same team

Sport and fruit are a combo that we love in Peris, so we do not hesitate to study with great affection all proposals for collaboration that come our way. And one of them is very special for us, because it has been going on for several years and its bases are really special. We are […]

When is the best time to eat fruit?

We know that fruit is a pillar of a healthy diet, but… Are there better times than others to consume it: before, during or after meals? Here we tell you about it with a bit of science and common sense, without leaving aside something that in Peris we like very much, to enjoy to the […]

Reducing the plastic in our packaging and labels: less impact, same quality

At Vicente Peris we have been committed to sustainability for years and we know that every small gesture counts. That is why, in 2024, we have taken another step forward in the reduction of plastics in our pre-prepared convenience products, optimizing both labels and packaging. The result: more than two tons of plastic less in […]

Frutifresh: our commitment to fresh-cut fresh-cut fruit continues to grow in a big way

Did you know that ready-to-eat fresh fruits and vegetables are transforming our eating routines? At Vicente Peris, it is clear to us: pre-prepared convenience food is part of the future, and the evolution of our sales in 2024 has confirmed this. Thanks to our brand Frutifreshbrand, specialized in cut fruits and vegetables, we have closed […]